Sunday, 4 March 2007
The world of fashion ads is a multi mullion industry. It involves top photographers, models with perfect proportions, money consuming studio time and very talented stylists. The full price of an ad can land at several hundred thousands of dollars. Magazine ads is the main tool designers use to show us their latest creations. Evidently some ads are better than others and in my opinion a great deal of the ads I have seen in magazines are garbage and not catchy. The ads which are worthless are those you glance at for a second and then turn the page.
What I consider to be great ads are those which capture you attention for more than 3 seconds and actually makes you look at the clothes, the models everything around them. There are only a handful of designers which consistently creates ads which make you tell you buddy beside you “hey look at this ads”. Without even thinking twice, Dolce & Gabbana takes my price home for “the most creative ads”.
Even though some of their ads flirts with the homosexual community and other might be considered tasteless, there is no denying that the majority of the D&G ads are cool. Most importantly Dolce & Gabbana has a unique theme for their ads every season. I can’t recall that I have seen an ad from the designers which resembles an ads from a previous year. To give you a glimpse of what ads from the fashion designer look like, I have a few of the more eye catching ads below.