Thursday, 27 December 2007
One of the biggest manifestos the latest two years have been (product)RED which gave birth to the sexy red Nano. Some success has been noted since some of the RED appeal to people. A company which has kept an eye ball on (product) and its success is HM, which last week announced is campaign against aids cleverly named “fashion against aids”. Critically thinking the name is rather bogus since the fashion industry is the least companionate of them all,*hint* crocodile leather, fur, leather, anorexia and the ruthless treatment of female models *hint*. It would be like Porsche launching a “Sport scars against climate changes” together with Al Gore.
The catalyst in the campaign is off course the big and popular music artists who have joined hands with H&M for free. Rihanna, Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, My Chemical Romance, Rufus Wainwright, Scissor Sisters, Timbaland and Ziggy Marley are a few of the them*Sorry no Bono*. Retail price for the merchandise will range between €10 and €350 and 25 percent of the dough will be donated to aids research. Best of all the, clothes will all be made from ecological fabric and will be in stores February 2008.
Bonus: One of the best and strongest ads I've ever seen.