What are you made of?

Sunday, 10 February 2008

Lewis Hamilton, Tag Heuer, Museum

When your company has been around since before Christ and already have a huge headquarter, the next best thing to spend money on is a fancy museum. With a long and rich history Tag Heuer certainly have plenty of material to fill their new “Tag Heuer Museum 360” with.

Since Tag Heuer sponsor Mclaren-Mercedes it comes as no surprise that Tag Heuer wants to take full advantage of that by appointing wonder boy Lewis Hamilton their ambassador. Hamilton’s profession as a formula 1 driver improves the company racing image which is already strong thanks to Steven Mcqueen.

Lewis Hamilton, Tag Heuer, Museum

The new museum is high tech and reminds me of Bison’s office in Street fighter. 360 degrees of screen surrounds the inside of the main hall. Naturally all or most of the watches are on display along with memorabilia of their sponsored figures like Louis Koo, Tiger Woods and Maria Sharapova. Tag Heuer is generally horny on super stars and will now begin to collect their autographs like Pokemon cards. Either way they have a lot going for them and some of their new watched have unique and revolutionary mechanics which can make any watch/engineering geek get multiple orgasms.

Lewis Hamilton, Tag Heuer, MuseumLewis Hamilton, Tag Heuer, Museum

Lewis Hamilton, Tag Heuer, Museum

“This daring tridimensional museum celebrates TAG Heuer’s unrivalled sports heritage and constant quest for technical innovation and precision. Its dramatic architecture and design combined with awesome technology reflect the unique sports and glamour DNA that has driven our brand for a century and a half. The unique combination of chronology, themes and legends with sensorial technologies make this museum a new milestone in TAG Heuer innovative history as well as in ways of envisioning 21st century museums as projection into the future rather than nostalgic glimpses into the past."

Jean-Christophe Babin

Lewis Hamilton, Tag Heuer, Museum

Lewis Hamilton, Tag Heuer, Museum

Lewis Hamilton, Tag Heuer, MuseumLewis Hamilton, Tag Heuer, Museum

0 comments: