Wednesday, 28 May 2008
Last months Lanvin announced that they have consulted Acne Jeans for a denim collection expanding their line of high-end clothing. Pioneers Acne Jeans revolutionized denim fashion with their skinny jeans. What makes Acne and Lanvin a perfect match is that both companies are minimalist. Acne’s Jean for example have no broidery or logos on the back pockets giving off a neutral and stealthy appearance.
Details are yet to be released about the partnership or whether Lanvin will use the denim line to go down market. Currently their line of clothing is highly premium with nothing for sale that a blue collar guy can buy and without swallowing a lot of water. If the shareholders are money hungry the denim line will be cheaper than Lanvin’s current line of products, if not exclusivity will be ensured using limited production and high prices.