Thursday, 7 August 2008
No matter how smart of a consumer you are it’s impossible to fully ignore brand. When a manufacturer have imprinted their name in a particular industry it’s hard to accepting them jumping into a completely new field. It’s like when wrestler John Cena produced a rap album, it’s very difficult to take him serious as rapper. In accordance with that the Lamborghini brand name carries no prestige on the bottle of wine. One thing is for sure, the wine won’t make you drive a Lamborghini better.
Bentley branded laptop
It’s no secret that the design of a product can weigh more than features or price. Just ask Apple, they have enjoyed major success in the computer industry. As sexy as the Macbook Pro is the rich aren’t flattered since it’s still a heavily mass produced product. Bentley have come to the rescue by pairing up with laptop manufacturer “Ego” and creating a handbag-shaped laptop covered in a choice of 8 different coloured leather. The Bentley brand name and the limited production of 250 laptops translates in a heart pounding price of £10 000 which is more than an entry level
Tag Heuer phone
Jewelry styled cell phones tend to offer low specs at a high price and the Tag Heuer Meridiist is no exception. Under the skin it’s merely a 2-3 years old phone disguised with crocodile skin and premium metal. Priced at €3900 in