Tom Ford Menswear FW08.

Tuesday, 19 August 2008



We’ve hit the middle of August and as leaves begin dying falling to the ground designers are dropping their fall/winters ads in magazines luring us into their stores. Awaited is naturally some sexy ads for the Italians or Tom Ford who set the bar high with his SS08 ads. In full swing with his highly exclusive brand he has managed to utilize his fame and build a brand name in no time turning other tailors that have existed since before Christ into jealous geezers. In spite selling menswear with prices scarier than the increasing price for a barrel of oil Tom Ford has faced no problems finding customers. Already supplying a wardrobe to Daniel Craig for the new Bond movie as well as dressing Will Smith and David Beckham it’s quite clear the brand has against all odds made a mark in the industry of luxury fashion.

Italy banning his SS08 is probably the reason why he, for the FW08 ads, didn’t decide to escalate sexuality to an even higher level. This seasons ad shots contain much less exposed skin than the previous ones, in fact there is barely anything to get aroused over than a sexy brunette chewing on what looks like a grilled piece of chicken from Nandos. But hold on, SS08 looked explicit when the first ads surfaced but got worse when the additional non-commercially published photos made their way out, so there might be some extra footage on the way. Found below are additional SS08 shots but bare in mind that they are not safe for work, so unless you want to be accused of…uhm…..warming yourself up for a mid-day jerk work on a Tuesday don’t view them at your work.


As a substitute for extreme nudity Tom Ford has chosen to stun in an equally controversial manner. With hands on the waist the male model Jon Kortajarena is posing in a way we’ve never seen a man do in fashion before. Leaning with hands in the waist has long been the way for female models to accentuate the thinness of their waist. A man should obviously never ever pose in that manner since it’s one of those things in life that a meant for women like knitting onboard a bus.



On the positive side the clothes look masculine as ever. Pushing an over sized ‘dress for success’-bowties mixed with sophisticated suits in playful patterns, Tom Ford is taking a new approach to Dandy-ism different from the crass Italian approach or the old age British way. This is the new American way of tailoring taking form.



9 comments:

Giblees Fine Clothing said...

The oversized bow ties on the guys make a great statement.

Los Angeles River said...

Sometimes i wonder how men's fashion is suffering from manorexia. I like it though.

Los Angeles River said...

This might be not related to your post but can you possibly tell me if Viktor and Rolf have the "NO" shirts for men? I've seen quite a lot of NO shirts for women...

ikechukwu said...

Interesting that you point out the feminine poses of the male models in Ford's ad campaign. It's kind of classic Tom Ford. When you hearken back to that editorial Ford did for Britain's GQ Style about the absence of male genitalia from fashion, I think Tom's move to have the models (dressed in very masculine clothing like you said) pose like females is to enhance the idea of masculinity being synonymous with beauty. Nice post!

Terencesambowrites said...

I'd love to say all that's branded is not gold, but i can't cos i might be wrong.What Tom Ford lacks in design ability he makes up for in marketing!n his stuff looks good we must admit. His list of celebrity clientele also includes Brad Pitt.

Anonymous said...

Yes, he has good marketing behind him and interesting models. I also found some great information in "Grooming Secrets For Men". I found it on Amazon.com. Figured this was a good place to tell you guys.

P.S. I love this... said...

Love your blog. Can you do a post on wedding wear for the fellas? I'd love to see your choices.

Felix said...

I love his quirky yet masculine style, it reminds my of Paul Smith but even better. I am in awe with the over sized bow ties paired with the plastic rim glasses.

I completely agree with ikechukwu, I think that these feminine poses points to how masculine these clothes actually are.