Tuesday, 30 September 2008
When bespoke suits come to mind the typical association is a consumer in their mid 40s with an undeserved lord-title living on family residuals. Given that image, Gieves & Hawkes went upstreams against all other Savile Row tailors by having young models look posh in the fall 08 campaign.
The campaign shots look very refreshing and are very relevant to younger fashion conscious under the age of 40. Since G&H are obviously trying to etch themselves onto the hearts of people between 20-35 years of age they better start offering some student discount of some sorts because their suits aren’t exactly bargains. Their top selling three piece gray suit look very compelling but the £650 is quite a hurdle, especially when the sales guy will hustle you into buying a shirt to go with it. 15-20% Discount would ease purchase decision for many fashion loving academics. With a student grant at their disposal a fine quality suit to wear during a life time is an unregrettable purchase. After all isn’t this what students use their grants for, buying a new cell phone, laptop or wardrobe?