Fantasy Land: GQ Magazine.

Tuesday, 2 December 2008

GQ Magazine, Gentlemen Quintessentially, Resturant Guide 2009, luxury dinning, London Luxury food, food guide,
Ever wonder how Alice felt tumbling down the rabbit hole? Crawling into the pages of GQ Magazine’s “Restaurant Guide 2009” will guarantee the same bewilderment experienced by Sarah Palin during a discussion about foreign affairs.

London is colossal city with a dense number of restaurant, and with food being a delicate matter for most hungry earthlings, one wants to avoid the disappointment of dining at a restaurant that doesn’t deliver. This is one of the key elements for Mc Donald’s success because people always know what to expect before buying a Big Mac meal at 02:40 to soak up all the alcohol floating around in the stomach after a hard night.
GQ Magazine,, Gentlemen Quintessentially, Resturant Guide 2009, luxury dinning, London Luxury food, food guide,
Given the overwhelming selection, GQ’s restaurant guide is a saviour for carnivores hungry for some exciting food. Nicely divided up into section ranging from breakfast and brunch to early bites and dinner, the booklet is the bible for in deceive food lovers who need guidance for every eating occasion of the day. Turning the first two pages instantly concludes that guide was written by (a) A consultant at OPEC, (b) A visitor from Mars unknowledgeable of the economic situation on earth or (c) A pirate who hijacked a cargo ship of the coast of Somalia and received 15 million dollars in ransom money. Lacking any sentiment for the economic state of the Western world the guide starts off by recommending 15-35 pound breakfast at various restaurants. Most detrimental to the soul is the £45 expected bill for a brunch at a restaurant in east London. In supporting the emotion filled words that are supposed to lure us there on a flying carpet, GQ included an image of what looks to be an egg and bacon dish. Who in their right mind would want to hand over for something basic as egg and bacon for any sum near £45. Unless the bacon comes from a flying big and the eggs from a Dinosaur, such a dish should come at less under £4.50. Yes a chef might prepare it perfectly without greasing down the entire plate but there is only so many ways a basic fried egg can taste. Prices increase steeply with every page you flip peaking to a suicidal £300.
GQ Magazine,, Gentlemen Quintessentially, Resturant Guide 2009, luxury dinning, London Luxury food, food guide,
It’s no mystery that GQ Magazine’s demographic consist of affluent high income earning 25-50 year old men, but the credit crunch that trickled into a banking crisis evidently escalating into a mild recession has financially molested or raped everyone. If several Russian and Indian billionaire have seen their net worth slashed by great portion GQ readers are by no means immune to economic turbulence. Inappropriately the restaurant guide was released in October which was a dark 30 days of bad news rippling through the economy. Typical model GQ subscriber driving a Bentley Continental GT with an apartment in Notting hill is one of the big losers. With savings stacked up in speculative assets such as property and shares in dotcom companies many white collar workers have seen their life savings evaporate into nothing. Splurging £300 on a dinner is the last thing on people’s minds, that’s bloody half a month’s mortgage payment.
GQ Magazine,, Gentlemen Quintessentially, Resturant Guide 2009, luxury dinning, London Luxury food, food guide,
As capitalism has fallen the carnage includes inflated London property values falling by 14% with thousands of city workers being made redundant. Naive people who bought a house last year falsely believing that prices could only go up, are now waking up every morning living with negative equity. Not uncommon some are living in homes that are now valued at less than £80 000-150 000 than what they were in summer 2007.

So we are all hurting, aren’t we? Living a life without a compromised demeanour can be a challenge in times of near depleted funds in the bank. Avoiding expenditures is the best approach to a sophisticated style while saving coins in the piggy bank. Quality is always cheaper in the long run but is definitely not the rationale for picking up a pair of Tods loafers this weekend. In general shoes, sweaters, blazers and jeans are the most expensive items in the wardrobe. Careful selection of these when shopping will ensure that you’ll never need to buy new ones in 1-2 years leaving your economic with plenty of coin for cheap additions like shirts, t-shirts, accessories and sweaters. Bargain hunting during sales works for some but can be a trap as there is a tendency to impulsively acquire stuff you really don’t want but buy mostly because of the price. Such purchases can come back haunting a few weeks down the roads as reality struck your brain realizing that the £25 G-Star jeans don’t have a great fit. So exercise shopping with caution when the long awaited Christmas sale hits later this month.


ELVIA said...

great post! love it!

Anonymous said...

Have you seen BUCK Magazine?
It is new (issue 2 on sale now I think) and covers fashion, design and food really well.
i think its a monthly aimed at men and it is so much more down to earth than GQ. its for real men.
the restaurant and pub coverage is spot on and they have great recipes to try at home!