Easter is here and in Hedi Slimane’s world everyone hunts for black and white eggs in their backyards. Don’t to be misled by the title written in true tabloid spirit, Prada have not consulted Slimane to design a collection for the Italian designer house. What the two parties have joined brains for is Prada’s SS09 campaign ad.
Ex-designer at day and photographer at night Slimane’s gloomy work of art in keeping him busy during his time away from needles, textiles and drawing boards. High contrast and deep shadows is what Prada wanted for their campaign photos and that’s exactly what they got. Artistic but punchy every single frame has what it takes to look right in an art gallery exhibiting modern photography. There is always some Yin and Yang, and for this French-Italian project the undesired package that came with putting Slime in charge of this mesmerising campaign is Dior Homme.
Miley Cyrus cannot inappropriately be used to advertise a Natalie Portman movie, it defy common sense -- the same way pouring curry sauce on vanilla ice cream would result in an unthinkable explosion of flavour in your mouth. Regardless of how powerful and handsome the photography is, Prada’s collection available in the stores is not what comes to mind at first sight. Most of the pieces advertised are in fact dark blue, and the image projected couldn’t be more different from the authoritarian runway presentation. Not much of the clothes are visible in the shots either. Dominated by head and shoulder it wouldn’t be too farfetched to assume the campaign is designed for an anti-dandruff shampoo. What Hedi and Prada have created is a fake fantasy -- but one that I wish was true.