Although Gordon Brown and President Nicolas Sarkozy might be in disagreement over how to tackle the global financial apocalypse, Anglo-French collaboration have formed on other fronts – namely between iluwfashion and French car maker Renault. Divided by language and currency France and Great Britain have shared united by the language of art.
Renault consulted me to be one of the scriptwriters for a feature film under the campaign, ‘Pure Pleasure’, supporting the Renault Leguna Coupe that was unveiled last year. ‘Pure Please’ is very fitting for a masculine sports coupe with romantic contours like the Leguna Coupe. Emotions feeds irrational decisions but irrationality can feel fantastic at times, and is the reason one would buy a sports coupe, not because it’s needed but because it’s wanted, craved and desired. How a car makes you feel is equally as important as how quickly it takes you from A to B.
The film is what the pleasures of London look like from my window of my life. Under tight time constraints I scribbled down on a paper the first thought when the name London comes to mind. And what came to mind was....chance. It’s one of the uncontrollable factors of life and should remain under the control of anyone. Unpredictability is what keeps life under energising suspense that makes life worth living. This week I had the chance to meet with Daniel Radcliffe but missed out because I unfortunately decline an invitation to the event he attended, but never did it ever cross my mind that me and Harry Potter would ever be in the same room. On the thought of chance I layered various artistic ideas that I perceived would empower my message. Simply by reading my script the production team did an outstanding and highly accurate adaptation of my vision I had written down on a paper. Art is an extraordinarily beautiful language and in this instance it has been harmonizing been transferred from one person to a group of individuals on the other side of the English Channel.