Renault & I Luw Fashion: Pure Pleasure Feature Film

Sunday, 10 May 2009

Although Gordon Brown and President Nicolas Sarkozy might be in disagreement over how to tackle the global financial apocalypse, Anglo-French collaboration have formed on other fronts – namely between iluwfashion and French car maker Renault. Divided by language and currency France and Great Britain have shared united by the language of art.





Renault consulted me to be one of the scriptwriters for a feature film under the campaign, ‘Pure Pleasure’, supporting the Renault Leguna Coupe that was unveiled last year. ‘Pure Please’ is very fitting for a masculine sports coupe with romantic contours like the Leguna Coupe. Emotions feeds irrational decisions but irrationality can feel fantastic at times, and is the reason one would buy a sports coupe, not because it’s needed but because it’s wanted, craved and desired. How a car makes you feel is equally as important as how quickly it takes you from A to B.


The film is what the pleasures of London look like from my window of my life. Under tight time constraints I scribbled down on a paper the first thought when the name London comes to mind. And what came to mind was....chance. It’s one of the uncontrollable factors of life and should remain under the control of anyone. Unpredictability is what keeps life under energising suspense that makes life worth living. This week I had the chance to meet with Daniel Radcliffe but missed out because I unfortunately decline an invitation to the event he attended, but never did it ever cross my mind that me and Harry Potter would ever be in the same room. On the thought of chance I layered various artistic ideas that I perceived would empower my message. Simply by reading my script the production team did an outstanding and highly accurate adaptation of my vision I had written down on a paper. Art is an extraordinarily beautiful language and in this instance it has been harmonizing been transferred from one person to a group of individuals on the other side of the English Channel.

7 comments:

Mr Ekoas said...

Vau, amazing video! Great job! So, Renault contact you because you are so good blog writer or what? Thanks for answers and have a nice day!

iluwfashion said...

Thank you. Yes I was approached by them thanks to my work as a blogger. It was a great opportunity for me to get involved with film production on a small scale.

jollen said...

Im very glad for you and the movie is also nice. you are moving on to bigger and better things

trodde du var svensk?

iluwfashion said...

Jollen: Det stämmer, jag är svenk. Har bara bott i London i drygt 17 månader.

jollen said...

ok, du är då duktig på engelska

Sebastián said...

That's a great video! The video itself is great, I mean the photography and all but it could have been nothing but crap without that wonderful script. That's a great great script, and I like the way you involved tailors and all and your methaphore of the rubik cube is just great and very interesting... I had never thought of London (or anything in life) as a Rubik cube and that's one great point of view. Seems like you are an extremely talented person and I hope this is just the first of many accomplishments to come! BTW thanks for your comment ;). Congrats!

PS. Do you speak spanish?

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