Burberry Prorsum Men's SS2010.

Tuesday, 23 June 2009

Burberry Prorsum, Spring Summer, 2010, Runway show, London, London Fashion Week, English Fashion, luxury, Men's, Milan, SS10, SS2010Welcome to men’s SS10 fashion weeks showcasing next year’s spring and summer wear from Paris and Milan. The former city’s fashion week began on Saturday with some exciting collections which need a few days digestion to come to terms with.

For 2010, Burberry Prorsum has an uncharacteristic and object of attention. Trench straps suspended across the chest is what an individual with a hostile attitude towards fashion would say look right only on a psychiatric arsonist residing a mental health clinic – or what candid designer wear shoppers anticipate to see in a collection of a more inventive design habits like Ann Demeulemeester and Dior Homme. They are the kind of detail that highly distract and impairs the mind ability to funnel a collection into a unified meaning – like a blue band aid floating on the surface of a steaming hot tomato soup. Burberry traditionalist will loathe the straps while the high fashion crowd sitting on the front row with a note pad in hand eagerly awaiting an unexpected phenomenon to comment on.


Burberry Prorsum, Spring Summer, 2010, Runway show, London, London Fashion Week, English Fashion, luxury, Men's, Milan, SS10, SS2010Burberry Prorsum, Spring Summer, 2010, Runway show, London, London Fashion Week, English Fashion, luxury, Men's, Milan, SS10, SS2010
Splitting crowds and brewing heated debates is a recent experience of Prince Charles of Wales. His latest debacle with the public has lead to bewilderedness and anguish over his involvement in influence on the design that was destined for the property development on the former land of the Chelsea barracks. Owned by the Royal family of Quatar, the land is planned to be harvested by a grand development of residential tower blocks. Prince Charles did not object to the plans as much as he strongly expressed his disapproval of the highly contrasting steel and glass architecture that would be eye piercing in an area of historical and cultural value. Pensioners living in the Royal Hospital nearby, as well as local residents would have their current serene skyline architecturally contaminated with tall modern buildings.
The design for the development have now returned to square one after the Royal family of Qatar avoided an unpleasant diplomatic feud by considerately granting Prince Charles’s request to scrap the design for a more `suitable` theme that would better unify with surrounding buildings of Victorian and Georgian architecture. Not only has his act of exercising his authority infuriated people but so has “old fashioned” view on architecture. But is the heir to the British throne a wise man standing up against corporate scavenging of London soil, or is he a old bloke resistant to change who’s unrighteously invaded another family’s right to fully exploit their precious £1 billion plot of land? The opposition of the proposed architecture have certainly been most grateful in obtaining royal artillery against the Goliath of the Qatar investment firm managing the development. A win-win compromise should make way for mutual satisfaction as there are several architect firms that can commission a design of stronger character than generic 21st century residential blocks of geometrical and sterile characters that has been rejected. Burberry Prorsum’s head of design, Christopher Bailey has set an exemplary balance between tradition and progression in designing the SS10 collection.


Browsing through the multitude of runway shots, the collection is very much a continuation of the previous youthfully spirited collections – especially with the attractive Emma Watson chosen as the main star of the fall/winter 2009 collection shot by Mario Testino. Across the men’s SS10 collection we find the usual forte of puffy tall-waisted trousers with narrow legs dominating the lower bodies of the slim but healthy looking male models. Perplexing materials to look forward to are shower-proof cotton which hints at the theme of the collection which is weather. The primary coloured parkas jackets are not summer clothing that cross people’s minds during the first week of the Wimbledon tennis tournament, but can come in handy for adventurous ocean voyages to the Isle of Man – or for protection at the ever so muddy Galstronbury festival.

Burberry Prorsum, Spring Summer, 2010, Runway show, London, London Fashion Week, English Fashion, luxury, Men's, Milan, SS10, SS2010, menswear
Other weather friendly material is the washed cotton which greatly differs from the more pompous ostrich skin materials favoured for designer bags. Heavy use of cotton is unexpected since it’s an non-luxurious common man’s material. But leather bags haven’t totally excluded as slate brown coloured leather with a washed-look had been the preferred choice for projecting weather durability and use – a very subtle colour used for vast accessories in the collection. The prominent palette is pastel colours with a subdued tone trigging memories of melon, strawberry and vanilla favoured ice cream. And the after taste left by the entire range of clothes is contemporary but yet familiar and traditional which should be able to get thumbs up from Prince Charles.

Burberry Prorsum, Spring Summer, 2010, Runway show, London, London Fashion Week, English Fashion, luxury, Men's, Milan, SS10, SS2010, menswear

5 comments:

Tom said...

I love Burberry these days! Gone were the boring designs. The future is bright for this label.

D.D. said...

I really like the textures and gathered fabrics in this collection, never thought I'd be saying that about Burberry...

RJ said...

This line is exquiste! Makes me wish I could rush SS2010.

Club President said...

I really like that bag! and the belt!

leclubdelamode.blogspot.com

Ionatou Fleming said...

I love this one, he's like Highlander or some super hero, even a vampire character. The coat sums it all up. Maybe a little shoulder bag or back pack will compliment the over-all look. Really nice.