Wednesday, 30 September 2009
Though a part of LFW, Burberry Prorsum Women’s SS10 runway show was a startling event by itself with a impressive guest list that many designers wouldn’t dare dream of. From the Secretary of State Lord Mandleson and editor in chief of US vogue Anna Wintour to Gwenth Patrow and even Mathew Williamson, Burberry managed to secure attendance of the country’s most prominent celebrities.
The guest of honour was undoubtedly Burberry’s current campaign face, Emma Watson, who stole the thunder from the ambiguous clouds looming above Rootstein Hopkins Parade Ground where Burberry held the show inside a 1,600 man tent. Watson stunned the handsomely dressed crowd amongst which dark and sober colours dominated. The contrasting golden confetti tailored to fit immaculately on Watson’s body, made her look antagonistically breathtaking as no other dress could have possibly have replicated the same spectacular looks. Fellow guests enjoying complimentary elder flower soda couldn’t stop themselves from passionately admiring the magnetic beauty before their eyes.
Fashionable ladies swayed by the sparkling confetti dressed need to look no further than the Spring Summer 2010 collection itself which comprise of compelling pieces highly alike the golden mini dress worn by the Harry Potter star on the magical evening of September the 22nd. Draped chiffon hugging the thighs and hips of the models with amazingly slender legs paves the way for a summer of sexiness and aesthetic confidence. Burberry is one of the few heritage brands in the UK that have gone to great efforts in making their product offerings relevant in present time epochs. Burberry’s astounding headquarter on Horseferry road, just three blocks away from the Parliament in Westminster, is a principal statement of the company’s evolution in reigning as one of the world’s most innovative fashion brands. Liquid metal pastel colours gracing the signature trench coat featuring curled shoulders is an original and vibrant edition of a classic accented by crafty amulet belts.
Although Burberry’s annual revenue trump the combined one of fellow LFW designer, exhibiting their latest collection in the home country has proved to be majorly successful. Previously the Milan Fashion Week has been the preferred venue because Gucci, Prada, Versace, Missoni and Dolce & Gabbana are all powerful brand of the same statue. It’s understandable choice, but should be reconsidered after last week’s success and most notable because of the increasing prestige of brand such as Viviane Westwood and Mathew Williamson who have contributed well in bringing attention and glamour to the London fashion scene.